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30 Rock isn’t even a hit show in the US, much less the UK, where it gets relegated to the backwaters of the Comedy Network or—shudder—Channel Five. That doesn’t mean that we can’t love this montage of nerdy Liz Lemon flashbacks.
More than any other beer maker we know, Beck’s recognises that what they do is truly a form of art. Brewing, bottling, creating — they’ve been turning the process into art for well over a century. And for the past 25 years, with their pioneering and Beck’s Art Label, they’ve taken this craft to a new level. Featuring the likes of Jeff Koons, Damien Hirst, The Chapman Brothers, Tim Head and Tracey Emin, they’ve supported emerging artistic talent by giving them a truly unique canvas to experiment on and display their work — the iconic Beck’s label itself.
With that dedication to creative expression in mind, Beck’s has decided to give the artists who have contributed to their labels over the last quarter century a new forum to display their work, in the form of an arts focused pub crawl. From April 11-28, The Beck’s Art Crawl will overtake the London bar scene and art scene in one fell swoop. Taking place across eight of the best bars in the city, each location will showcase one of the original works that have graced the Beck’s label. These pieces will be accompanies by exclusive new interviews from the artists.
In our opinion, the highlight of this event will take place on April 16, when the Art Crawl Live happens. On this date, Beck’s is giving up and coming artists a chance to participate in the festivities, and even giving them a chance to have their art commemorated in a huge mural that will be created at Great Eastern Street in Shoreditch. It’s worth checking out their Facebook page to get all the details. If you’re a young artist, this isn’t an opportunity you’ll want to let slip by.
In addition to this guaranteed good time, Beck’s is giving away 150 bottles of beer and limited edition prints of the art that will be on display during the crawl. If you love art and beer (show of hands? everyone? OK) then mark your calendars. The Beck’s Art Crawl is what you’ve been waiting for. Get all the details you need at their Facebook page.
Please enjoy Beck’s responsibly.
www.drinkaware.co.uk
