Media

Indy to launch new, cheaper paper direct to landfill

Darren Atwater | Monday 18 October, 2010 14:54

●

After Alexander Lebedev and son Evgeny made a hit out of the Evening Standard by taking it free earlier this year, we wondered if they would also make the newly purchased Independent free as well.

Nope. The family Lebedev is launching a completely new paper, titled i, and edited by the Indy’s editor, Simon Kelner. i will cost 20p to the Indy’s £1.

The new paper is “specifically targeted at readers and lapsed readers, of all ages, of quality newspapers and will combine intelligence with brevity, providing an easily digestible essential daily briefing.”

These smaller dailies created by existing dailies have had a poor run in North America. The Chicago Tribune publishes Red Eye (logo, a red ‘i’), which won the battle against the Chicago Sun-Times’ Red Streak. Canada tried a nationwide version with Dose, which lasted four months.

The Independent launches i — the UK’s first new quality daily newspaper for 25 years [Evening Standard]

Filed in:

Snipe Highlights

Some popular articles from past years

  1. Random Interview: Eileen Conn, co-ordinator of Peckham Vision
  2. Diary of the shy Londoner
  3. London has chosen its mayor, but why can’t it choose its own media?
  4. Number of people using Thames cable car plunges
  5. The five spookiest abandoned London hospitals
  6. Silencing the Brick Lane curry touts could be fatal for the city's self-esteem
  7. Peter Bayley has worked for 50 years as a cinema projectionist in East Finchley
  8. 9 poems about London: one for each of your moods
  9. Punk brewery just as sexist and homophobic as the industry they rail against
  10. Nice map of London's fruit trees shows you where to pick free food