New in London: A car showroom without cars

There’s a car showroom opening in Mayfair which contains only a token car. The rest of the range is visible on giant screens lining the walls. Brand interaction, it seems, is now reason enough to hire an expensive space in an exclusive district. You no longer need a real car in order to sell cars.

Some people might think this mad – another step on the road to the apotheosis of the brands, where objects cease to exist, and we crave only the visions of their abstracted forms.

But I think of it as progress. It takes us one step closer to the time when physical cars are a thing of the past. Virtual cars will roam virtual roads, humans will travel through fibre-optic cables, and the ferns reclaim the motorways.

Motor City – Audi launching new ‘Audi City’ retail concept in London

 

Days of Glory - the sex Olympics held immediately after an athlete's final event

— An anonymous female athlete, quoted in the New York Post, referring to the “post-competition attempts to fill each remaining day at the Village with as much alcohol-drenched sex as possible.”

You stay up all night and party, and you wait for McDonald’s to start serving breakfast at 4:30 in the morning,” she says. “You eat, sleep, then get up at 9 or 10 a.m. for press, and then you start partying all over again. Two years ago, it was Day 6 or 7 [of partying] for me, and I was like, ‘I quit.’ And they were like, ‘You call yourself an Olympian?’ ”