Media

The Guardian Trying to Make Another Splash in States

Chuck Ansbacher | Tuesday 29 March, 2011 16:11

The Guardian is planning a big digital expansion to the States — one that is so far light on details, but promises at least a new American editor. As editor-in-chief Alan Rusbridger explains:

The new Web site will give prominent placement to Guardian stories dealing with the presidential campaign, the Middle East and cultural news relevant to American readers—think Ian McEwan.

Articles about local British politics—which might, under some circumstances, take top billing on theGuardian’s primary Web site—will not appear on Guardian America if they do not seem relevant to American readers.

Except, whoops! That was an article from 2007. And also whoops, that was already his third attempt to beef up an American home base.

So what will be different this time around? We literally have no idea.

“We’re not in a position to say more than that at the moment,” Rusbridger said. But he offered that “the United States is going to be a more important part of what we do in the future.”

Sounds… promising and different?

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