Media

'The Only Way is Essex' is sponsored, rightly, by a herpes cream

Darren Atwater | Monday 25 October, 2010 10:55

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Of course it’s wrong to malign an entire county, an entire people, based on a hateful stereotype. But the market has spoken, and ITV2’s new programme about loud, stilletto’d, orange people in Essex is the perfect way for cold sore medicine maker Cymex to reach its target psychographic.

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