Media

'The Only Way is Essex' is sponsored, rightly, by a herpes cream

Darren Atwater | Monday 25 October, 2010 10:55

●

Of course it’s wrong to malign an entire county, an entire people, based on a hateful stereotype. But the market has spoken, and ITV2’s new programme about loud, stilletto’d, orange people in Essex is the perfect way for cold sore medicine maker Cymex to reach its target psychographic.

Filed in:

Snipe Highlights

Some popular articles from past years

  1. Margaret Thatcher statue rejected by public
  2. The five spookiest abandoned London hospitals
  3. London has chosen its mayor, but why can’t it choose its own media?
  4. Peter Bayley has worked for 50 years as a cinema projectionist in East Finchley
  5. The best church names in London, and where they come from
  6. 9 poems about London: one for each of your moods
  7. Could red kites be London's next big nature success story?
  8. Silencing the Brick Lane curry touts could be fatal for the city's self-esteem
  9. An interview with Desiree Akhavan
  10. Punk brewery just as sexist and homophobic as the industry they rail against