Media

Guardian amazed at Evening Standard's survival as a freesheet

Darren Atwater | Monday 14 June, 2010 09:27

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Media Guardian is shocked—shocked—that a free newspaper can be a viable business, or as Peter Preston says, ‘barely credible’ and ‘courted incredulity.’

The lines of costs going out and cash going in have closed rapidly for 12 weeks now. It costs about £1.1m to produce the Standard over a week, and the paper, on current form, can bring in about £1.1m from advertising to meet those bills. Result, in a Micawber sense: relative happiness, plus sighs of relief.

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