Media

ShortList Announces New Editor from NME, Poops on Women’s Day

Chuck Ansbacher | Wednesday 9 March, 2011 17:30

●

What do you know. When you give things away for free, sometimes people are more inclined to try them.

While that hasn’t exactly been my experience as far as sex-life is concerned (I can’t give this stuff away!), it’s certainly been working for ShortList. Their free, weekly, glossy, less boob focused entry into the men’s magazine sector has been one of the rare print success stories of late, coming to be market dominators in just over three years. They’ve won awards, vastly expanded readership, and proved that sometimes, men actually want to read about something other than Lucy Pinder.

We do, however, question the wisdom behind their latest move. Not announcing Martin Robinson as their new Editor. That all seems… fine. No, we’re talking about the release of their new manly fashion bi-annual MODE — on the eve of international women’s day. Seriously. They starting handing out 250,000 copies of the thing during rush hour right on the one day a year that women get to be front and centre.

Smarten up, men!

Filed in:

Snipe Highlights

Some popular articles from past years

  1. Punk brewery just as sexist and homophobic as the industry they rail against
  2. Random Interview: Eileen Conn, co-ordinator of Peckham Vision
  3. A unique collection of photos of Edwardian Londoners
  4. The five best places in London to have an epiphany
  5. Number of people using Thames cable car plunges
  6. The five spookiest abandoned London hospitals
  7. 9 poems about London: one for each of your moods
  8. Nice map of London's fruit trees shows you where to pick free food
  9. London has chosen its mayor, but why can’t it choose its own media?
  10. Margaret Thatcher statue rejected by public