Media

Two new music magazines to launch in London, Stunt and Fragment

Darren Atwater | Tuesday 2 November, 2010 10:45

The first is online ‘rock and roll’ mag Stunt, which seems to have a budget of some sort. Music journalist James McMahon is behind it.

His puffery:

Stunt exists because we think rock and roll is lifeblood; because we’re bored of people writing about guitar music (yes, guitar music, shoot us, we like guitars) as if they were compiling a shopping list of florid words; because we think that music is fun and exciting and thereby should be written with jokes in-between the serious bits and not as if we were writing an obituary for our own mothers.

Okay, then.

Above is their fake video from their fake launch party of someone falling off a roof in an attempt to go viral.

Next is new free quarterly mag Fragment, launching this Friday at the Horse in Groom in Shoreditch.

Here’s what they have to say about themselves:

Being strong believers in the future of the newspaper format we plan on creating an alternative to the current music and arts publications that are out there. Producing a product that people look forward to picking up from a visual and content perspective.

Okay, then.

Good luck, everyone.

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