The Metropolis

Dow Chemical backs down over Olympic sponsorship

Mike Pollitt | Monday 19 December, 2011 10:07

●

Ted Jeory has been all over this:

The US corporate giant said it was agreeing to the “vision” of the 2012 Games by waiving its sponsorship rights to place its brand on a controversial fabric wrap for the stadium.

Hardly. At the corporate level, the “vision” of the 2012 Olympics is to peddle a romanticised ideal of sporting contest in order to make vast sums of money. The Dow Chemical sponsored wrap around the stadium was this vision realised in textile form. The new wrap will not bear Dow’s logo, but the sponsorship deal remains and the Olympic rings will adorn their marketing. The old wrap was tasteless, but essentially honest. The new wrap is an inoffensive lie. You can call that progress, if you must.

Trial by Jeory – Dow agrees to removing logos from Olympic wrap

Filed in:

Snipe Highlights

Some popular articles from past years

  1. The five spookiest abandoned London hospitals
  2. The best church names in London, and where they come from
  3. Random Interview: Eileen Conn, co-ordinator of Peckham Vision
  4. Only 16 commuters touch in to Emirates Air Line, figures reveal
  5. Nice map of London's fruit trees shows you where to pick free food
  6. Number of people using Thames cable car plunges
  7. Margaret Thatcher statue rejected by public
  8. Summer Camp: Roll out those lazy, hazy, crazy days
  9. Diary of the shy Londoner
  10. Punk brewery just as sexist and homophobic as the industry they rail against